OTPetica loyalty program

OTP banka introduced the most innovative loyalty program on the market - OTPetica, multi-functional application which allows users to collect points and win prizes, along with getting educated about banking products and services.

After a year of preparations, following development of digital trends, OTPetica loyalty program was presented as a part of ongoing bank's investments in individualization of products and services. Application is free of charge for OTP clients and it can be easily accessed through its online channels - eLEMENT@ internet or mobile banking. It is designed in a way that clients can collect points on OTPetica account going through selected challenges.

This program is innovative because it allows users to choose how they want to collect points: while using banking products, but also through educational content of banking products and services within the application. Points can be collected solving challenges and answering questions, and afterwards used to collect awards arranged with partners of OTP banka. Currently, dm-drogerie markt, Konzum, eKupi, VIP, Sports&Fashion and a number of restaurants are on the list of known partners, and the list will be further expanded.

With this project OTP banka made progress toward digital channels users, which will themselves, determine in which content they want to be involved. "This type of loyalty program does not exist in any bank in Croatia. Because of the focus on digital channels, we expect that the program will be recognized as interesting and useful by younger population", said OTP banka CEO Balázs Békeffy, adding that this program is fortifies one of important bank's targets – development of financial literacy.